| 从庸众到战士——论西方大众文化理论中受众观的嬗变 |
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| 引用本文： | 蒋忠波. 从庸众到战士——论西方大众文化理论中受众观的嬗变[J]. 西华师范大学学报(自然科学版), 2009, 0(2): 83-87 |
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| 作者姓名： | 蒋忠波 |
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| 作者单位： | 西华师范大学新闻传播学院,四川,南充,637009 |
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| 基金项目： | 四川省教育厅人文社科青年项目 |
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| 摘 要： | 西方大众文化理论中的受众现有一个嬗变的过程,这一过程大致可以划分为这样四个阶段:马修·阿诺德以及利维斯主义者的文化精美主义受众观,法兰克福批判理论的单向度受众现,以斯图亚特·霍尔为代表的多元性受众观,约翰·费斯克以及德塞图等的抵抗性受众观.受众从庸众到游击战士的发展表明受众在大众文化研究中的地位明显提高,同时也从另一个方面显露出大众文化的性质、功能的改变,对于受众观的嬗变过程的分析有助于理解这点.
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| 关 键 词： | 大众文化 受众观 嬗变 |
On the Change of Audience in western Mass Culture |
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| JIANG Zhong-bo. On the Change of Audience in western Mass Culture[J]. Journal of China West Normal University(Philosophy & Social Sciences), 2009, 0(2): 83-87 |
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| Authors: | JIANG Zhong-bo |
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| Affiliation: | JIANG Zhong-bo(School of Journalism and Communication,China West Normal University,NanChong 637009,China) |
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| Abstract: | The view of audience in theory of mass culture has been changed from negative point to positive.This course can roughly be divided into four stages.In four stages,the audience was described as negative audience,one-dimension audience,multi-dimension audieme and resistant audience.This course indicated that the position of audience in theory of mass culture raised and the nature and function mass cultule changed.Analyzing this course was important to understand mass culture in the west. |
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| Keywords: | mass culture the view of audience change |
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