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| 基于破坏性创新的自主品牌跨越式发展及案例分析 | |
| 引用本文： | 杨雪滢,傅利平,聂江.基于破坏性创新的自主品牌跨越式发展及案例分析[J].西北农林科技大学学报,2011,11(4):90-95. |
| 作者姓名： | 杨雪滢 傅利平 聂江 |
| 作者单位： | 1. 天津大学管理与经济学部,天津300072;长春T业大学,长春130012 2. 天津大学管理与经济学部,天津,300072 3. 海军某代表,哈尔滨,150000 |
| 摘 要： | 在当前国际竞争环境日益激烈的形势下,自主品牌已成为一国经济实力的体现。依靠传统维持性创新自主品牌很难实现跨越式发展,文章从技术和市场有效结合的破坏性创新视角,探索自主品牌跨越式发展的新路径。进一步通过理论及实际案例分析得出基于破坏性技术和蓝海市场战略有效整合的破坏性创新是自主品牌跨越式发展的路径选择。 |
| 关 键 词： | 自主品牌 破坏性创新 跨越式发展 一汽奔腾 |
Analysis of Leap-forward Development of Independent Brands Based on Disruptive Innovation |
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| YANG Xue-ying,FU Li-ping and NIE Jiang.Analysis of Leap-forward Development of Independent Brands Based on Disruptive Innovation[J].Journal of Northwest Sci-Tech University of Agriculture and Forestry(Social Science),2011,11(4):90-95. | |
| Authors: | YANG Xue-ying FU Li-ping and NIE Jiang |
| Institution: | YANG Xue-Ying1,2,FU Li-Ping1,NIE Jiang3(1.School of Mangement,Tianjin University,Tianjin 300072,2.Changchun University of Technology,Changchun 130012,3.Navy Repersentatives,Harbin 150000,China) |
| Abstract: | In the current situation of increasingly fiercer international competition,the independent brands have become the embodiment of a country's economic strength.As it is not likely to achieve leapfrog development by relying on innovation to maintain its own traditional brands,the article explores the leap-forward development path of independent brands from the effective combination of technology and market perspective of disruptive innovation.Through theoretical and practical case studies based on disruptive t... |
| Keywords: | independent brand disruptive innovation leap-forward development Pentium FAW |
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