| 媒体竞争策略探析 |
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| 引用本文： | 翟红蕾.媒体竞争策略探析[J].长江大学学报(社会科学版),2006,29(3):134-136. |
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| 作者姓名： | 翟红蕾 |
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| 作者单位： | 武汉理工大学,文法学院,湖北,武汉,430070 |
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| 摘 要： | 新世纪的媒体正经历一个产业化和全球化的进程,彼此之间的竞争会越来越激烈,生存也会越来越艰难。著名媒体的操作实例及竞争策略表明,今日媒体正面临一个适者生存、勇者至尊、强者恒强的时代,但也不乏益于角逐、富有新意及启迪性的观念和策略。
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| 关 键 词： | 媒介 策略 新技术 |
| 文章编号： | 1673-1395(2006)03-0134-03 |
| 修稿时间： | 2006年1月10日 |
The Strategies Analysis of the Advantages of the Medium |
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| ZHAI Hong-lei.The Strategies Analysis of the Advantages of the Medium[J].Journal of Yangtze University:Social Sciences,2006,29(3):134-136. |
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| Authors: | ZHAI Hong-lei |
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| Abstract: | After researching the famous medium's operation and inspecting the competitions in the media market,this article draws a conclusion that nowadays the medium in the world facts an especial phase that survival is the fittest,warrior is the respectable and the stronger is the winner.Based on the analysis above,the article provides several elicitation methods that can be useful to media competition. |
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| Keywords: | media strategies news technique |
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