好莱坞电影工业的全球化策略与中国的选择

自20世纪90年代以来,好莱坞开始进入全球化时代,在全球范围内实施新的战略,使得整个世界电影工业的体系构成、运转模式以及扩张方式都发生了根本性的转变。其全球化进程遵循着一条清晰的产业演进路线,呈现出四个比较明显的结构性变化时期:整合美国国内市场(内合)、寻求新国际财政支持和商业合作伙伴(外联)、重新聚焦核心业务和基础竞争力(集聚)、实现整体平衡和深度合作(联盟)。在此大背景下,中国作为全球电影市场的一隅,应以积极的姿态尽快加入到电影全球化大潮之中,借助好莱坞构建全球电影市场一体化与区域专业化以及输出创新与开发的全球化动力机制的机会,从而成为未来全球电影的另一个工业中心。

The Globalization of Hollywood Film Industry and the Choices of China

Hollywood entered the age of "globalization" and started new conduct and strategies in all of the world markets since the 1990's. The majors engaged in the first wave of mergers in the domestic market, seek international base of financing by jointing venture and strategic alliance in the international market and tock the fcrm of partnerships with the new breed of independent producers in the world. Under this circumstance, Chinese film industry should open its markets largely to evolve into the globalization and build a centre of the global film market system.