| 对"经济人"假设的重新思考--基于个体行为与群体行为的角度 |
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| 引用本文： | 张纯洪,赵英才.对"经济人"假设的重新思考--基于个体行为与群体行为的角度[J].北华大学学报(社会科学版),2005,6(4):76-80. |
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| 作者姓名： | 张纯洪 赵英才 |
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| 作者单位： | 1. 吉林大学,商学院,吉林,长春,130012
2. 吉林大学,管理学院,吉林,长春,130012 |
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| 摘 要： | 在明确了对个体行为进行评价的主体以及行为评价时点的基础上,个体是在完全理性的基础上追求自身效用最大化的,即新古典微观经济学的"经济人"假设对于个体仍然是成立的.对于由两个或两个以上自然人组成的群体,由于存在着目标的不一致、彼此间行为的协同作用等众多原因,他们的行为与个体行为有着很大的不同,"经济人"的最大化假设就不再适用了.
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| 关 键 词： | "经济人"假设 理性 X效率 个体行为 群体行为 |
| 文章编号： | 1009-5101(2005)04-0076-05 |
| 收稿时间： | 05 21 2005 12:00AM |
| 修稿时间： | 2005年5月21日 |
Rethink of the Hypothesis of Economic Man--from the Angle of Individual and Collective Behavior |
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| ZHANG Chun-hong,ZHAO Ying-cai.Rethink of the Hypothesis of Economic Man--from the Angle of Individual and Collective Behavior[J].Journal of Beihua University(Social Sciences),2005,6(4):76-80. |
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| Authors: | ZHANG Chun-hong ZHAO Ying-cai |
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| Abstract: | After defining the body and the point to evaluate individual behavior, individual can pursue the maximum utility for himself on the basis of full rationality. That is, the hypothesis of economic man of neo-classical microeconomics still holds for individuals. As to the collective composed of two or more natural persons, their behaviors differ greatly from individual behavior because of many reasons such as inconsistency of objectives, the co-working functions. So the hypothesis of maximization of economic man is no longer suitable for them. |
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| Keywords: | Hypothesis of economic man Rationality x-efficiency Individual behavior Collective behavior |
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