| 大众传播与“受众窄播”的结合——试论网络新闻的传播理念突破及特点 |
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| 引用本文： | 彭滨,杨洁. 大众传播与“受众窄播”的结合——试论网络新闻的传播理念突破及特点[J]. 贵州大学学报(社会科学版), 2002, 20(5): 66-69 |
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| 作者姓名： | 彭滨 杨洁 |
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| 作者单位： | 1. 中国环境报社,贵州记者站,贵州,贵阳,550002
2. 贵州电视台,经济部,贵州,贵阳,550002 |
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| 摘 要： | 凭借文字、视频、音频和图表等多媒体手段实施传播的“网络媒体”的出现和普及 ,使新闻的网络化、全球化、个性化、多媒体化和实时化成为可能 ,并对传统的传播方式和传播理论带来严峻挑战。“大众传播与受众窄播相结合”这一新的传播观念和受众理论随网络新闻的发展而出现 ,为传播理论增添了新的内容 ,成为传统传播理论的补充和完善。
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| 关 键 词： | 网络新闻 大众传播 受众窄播 结合 |
| 文章编号： | 1000-5099(2002)05-0066-04 |
| 修稿时间： | 2002-01-21 |
The Combination of Mass Communication with Narrow-casting——On breakthrough of the concepts on net-news broadcasting and their characteristics |
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| PENG Bin ,YANG Jie. The Combination of Mass Communication with Narrow-casting——On breakthrough of the concepts on net-news broadcasting and their characteristics[J]. Journal of Guizhou University(Social Science), 2002, 20(5): 66-69 |
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| Authors: | PENG Bin YANG Jie |
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| Affiliation: | PENG Bin 1,YANG Jie 2 |
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| Abstract: | The presence and popularization of net media communication conducted by means of different multimedia forms such as literal expression, audio video, graphical information, etc. have enabled the realization of news networkization, globalization, personalization, multimedia, real time, etc. Meanwhile, it has been met by the challenge from the traditional communication modes and theory. The presence of net media new concept has added new content to the communication theory and has supplemented and perfected the traditional communication theory. |
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| Keywords: | net news mass communication narrow casting combination |
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