“被看的女人”——媒介传播中女性形象的符号学批判

运用符号学的方法 ,通过对传播事实中女性形象符号的分析 ,可以看出 ,当前媒介传播中对女性形象的处理存在着视觉化、简单二元化的趋势 ,很大程度上抹煞了女性在社会生活中作为独立个体的自主性 ,而媒介所标榜的“男女平等” ,无论在传播现象中还是在媒介内部都未能真正贯彻。在以上批判的基础上 ,提出关于女性传播定位的思考 ,力图营造两性平等参与、共同发展的多元的传播空间 ,全面反映女性形象 ,在差异中寻求平等 ,在平等中彰显个性 ,以期建立两性之间和谐的伙伴关系

"Ladies Being Watched"--Semeiology Criticism on Lady Images in Mass Media

By using semeiological methods, and by analysis of lady image symbols in actual mass media, it can be observed that in present mass media there is a tendency of visualization and simplification in the processing of ladys images. This has to a great extent wiped off ladies independence as individuals in social life. The "sex equality" boasted in mass media has not been implemented either in media phenomenon or within the media proper. Upon the basis of the criticism, the paper puts forward the consideration of orientation on ladies in mass media, trying to create equal media plural space of participation and development by box sexes, so as to reflect overall ladies images of seeking quality while admitting differences, of showing their individualities in equality, and a harmonious partner relationship established between sexes.