Whose game is it anyway? The cultural analysis of sport and media consumption

This article presents work towards a critical sociology and a cultural analysis of sport, developing as the fullest example an interpretation of shifting patterns of power in English professional football, in the context of wider patterns of sports development and participation. The impact of selected work of the Centre for Contemporary Cultural Studies (at the University of Birmingham, England) is reviewed, and located with regard to some of its major formative influences and more recent critical responses to the work of the Centre. The application of a critical cultural analysis to a phenomenon such as the Olympic Games is outlined, and the methodological strengths of a critical sociology of consumption as a variant of cultural analysis are used to illuminate recent changes in sports and professional football in England