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University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum
Authors:Elina Erzikova
Institution:Department of Journalism, Central Michigan University, Moore 412, Mount Pleasant, MI 48859, United States
Abstract:This study examined the present state of teaching ethics in university public relations departments in the U.S. and abroad. The results of this online survey indicated that PR teachers (N = 249) perceived ethics instruction in PR education to be essential, and they believed in a close tie between general morality and professional ethics. However, the results also showed that the higher the participants’ academic rank, the less favorable attitude they held toward the value of ethics education to students.
Keywords:Public relations  Ethics  Public relations curriculum  Public relations education
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