Developing a measure of celebrity reputation |
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| Authors: | Eunkyoung Han Eyun-Jung Ki |
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| Institution: | 1. Department of Journalism and Mass Communication, Sungkyunkwan University, 53 Myeongnyun-dong 3-ga, Jongno-gu, Seoul 110-745, Korea;2. Department of Advertising and Public Relations, College of Communication & Information Sciences, The University of Alabama, Box 870172, Tuscaloosa, AL 35487-0172, United States |
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| Abstract: | This study was designed to develop a measure of celebrity reputation and attempt to identify key dimensions for evaluating diverse components of celebrity reputation, including personalities, relationship, appearance, expert abilities, private life management, and reputation. Using exploratory and confirmatory factor analysis, this study confirmed that the measure applied was both reliable and valid. |
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| Keywords: | celebrity reputation reputation measure |
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