Framing public policy: The impacts of political sophistication and nature of public policy |
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Authors: | Yu-Kang Lee Chun-Tuan Chang |
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Institution: | 1. Department of Political Economy, National Sun Yat-sen University, No. 70, Lien-Hai Road, Kaohsiung, 804, Taiwan;2. Department of Business Management, National Sun Yat-sen University, No. 70, Lianhai Rd., Gushan District, Kaohsiung, 804, Taiwan |
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Abstract: | This empirical research investigates how political sophistication moderates framing effects on public opinion and attitudes. It explores when framing effects occur and who could be immune to such framing. Experimental results with multivariate analyses indicate that political sophistication enhances or reduces framing effects in shaping public views and stances, subject to the nature of public policy. When a public policy is promoted that is perceived as an easy issue, framing effects are significant for individuals who are less politically sophisticated. Alternatively, when a hard issue is presented, opposite results are observed. Framing effects are insignificant in promoting an ideological issue regardless of a person's political sophistication. |
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