Relationship-building by Chinese ENGOs’ websites: Education,not activation

This study extends previous public relations research that has evaluated how the websites of Northern NGOs facilitate relationship-building (Taylor, Kent, & White, 2001), affect the media agenda (Reber & Kim, 2006), and gather and disseminate information about civil society activities (Brophy & Halpin, 1999). The study explores the relationship-building functions of Chinese ENGOs. The content analysis suggests that Chinese ENGOs’ websites reflect the realities of activism in China. They provide information to members, the public, and the media but these organizations do little to organize their publics to participate in environmental social movements. The findings provide a picture of the early years of the Chinese environmental movement and the use of the Internet in their public relations and advocacy.