| 中小民营企业雇主品牌建设研究 |
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| 引用本文： | 申树明.中小民营企业雇主品牌建设研究[J].长春理工大学学报(社会科学版),2010,23(5):53-55. |
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| 作者姓名： | 申树明 |
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| 作者单位： | 浙江广播电视大学萧山学院,杭州萧山,311201 |
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| 摘 要： | 全球经济的低迷为中小民营企业的发展带来了新的压力和挑战。要想成功地突围、实现新的发展,中小民营企业需从其人力资源管理的现状着手,通过引入雇主品牌理念,建好企业雇主品牌。
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| 关 键 词： | 中小民营企业 雇主品牌 建设 |
Study on Employer Brand Construction in Small&Medium-sized Private Enterprises |
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| SHEN Shu-ming.Study on Employer Brand Construction in Small&Medium-sized Private Enterprises[J].Journal of Changchun University of Science and Technology,2010,23(5):53-55. |
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| Authors: | SHEN Shu-ming |
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| Institution: | SHEN Shu-ming |
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| Abstract: | Theglobaleconomicdecay bringsnewpressureandchallenges forsmall&medium-sized private enterprises(SMPE).In order to make a successful breakthrough and achieve new development,small & medium-sized private enterprises(SMPE) should start from its condition of human resource management and introduce the concept of employer brand and establish employer brand. |
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| Keywords: | SMPE employer brand construction |
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