| 传统艺术形态的视觉化传播 |
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| 引用本文： | 刘翠霞[1,2]. 传统艺术形态的视觉化传播[J]. 榆林高等专科学校学报, 2005, 15(2): 46-49 |
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| 作者姓名： | 刘翠霞[1 2] |
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| 作者单位： | 榆林学院 陕西 |
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| 摘 要： | 以视像为主要符号的视觉化传播成为当代大众传播的时代特征。它对传统艺术传播方式产生了巨大冲击。传统艺术形态的视觉化主要发生在以文字符号形态的小说、散文和以音声符号为传播形式的音乐艺术方面。同时影视艺术本身也向泛视觉化发展。传统艺术的视觉化传播同时具有积极和消极的审美后果。
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| 关 键 词： | 大众传播 视觉化 艺术形态 审美 |
| 文章编号： | 1008-3871(2005)02-0046-04 |
| 收稿时间： | 2004-10-15 |
| 修稿时间： | 2004-10-25 |
On the Visualizing Communication of Traditional Art |
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| LIU Cui - xia. On the Visualizing Communication of Traditional Art[J]. Journal of Yulin College, 2005, 15(2): 46-49 |
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| Authors: | LIU Cui - xia |
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| Abstract: | Visualizing communication, which uses visual sign as main information carrier, is the character of the contemporary mass communication. It has a great effect on the traditional manner of the transmitting of art, such as fiction, prose, music, film and teleplay. The visual communication of art brought forth some positive influence on aesthetics as well as negative one. |
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| Keywords: | mass communication visualization the modalities of art aesthetic culture |
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