| 谈商务沟通与商务礼仪的语言范式 |
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| 引用本文： | 刘慧,闻建兰.谈商务沟通与商务礼仪的语言范式[J].吉林师范大学学报,2009,37(6):31-33. |
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| 作者姓名： | 刘慧 闻建兰 |
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| 作者单位： | 吉林师范大学外国语学院,吉林四平136000 |
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| 基金项目： | 教育部全国教育外语教学研究资助金项目 |
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| 摘 要： | 在商务贸易全球化的今天，商务英语语言的范式起到了十分重要的作用。根据美国著名科学家、哲学家托马斯·库恩提出的范式概念和理论，对商务英语语言与文化的关系进行分析，并探讨了商务英语语言在商务沟通与商务礼仪中具有的社会学意义以及商务沟通与商务礼仪的语言特点。
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| 关 键 词： | 语言范式 商务沟通 商务礼仪 |
On Language Pattern of Business Communication and Business Etiquette |
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| LIU Hui,WEN Jian-lan.On Language Pattern of Business Communication and Business Etiquette[J].Jilin Normal University JOurnal:Humanities & Social Science Edition,2009,37(6):31-33. |
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| Authors: | LIU Hui WEN Jian-lan |
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| Institution: | (College of Foreign Languages, Jilin Normal University, Siping, Jilin 136000, China) |
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| Abstract: | The economic globalization demands business talents have not only professional English language knowledge ,but also the skills related with business affairs. The language pattern of business English plays the important role in the process of international business communication. This paper aims to analyze the relationship between business English and language and culture, explore the social meaning of business language in business communication and business etiquette according to the theory of ＂pattern＂ ,which was put forth by Thomas Kunn, and the characteristics of language in business communication and business etiquette. |
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| Keywords: | Language pattern business communication business etiquette |
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