新时期广告与媒体利益

目前,我国广告的利用主体和执行范围不断扩张,这不仅左右整个商业社会的价值取向,甚至开始影响人们对于政府公器和社会主张的判断支持。但是公众、广告与媒体之间的冲突从未终止,还带来了一系列的传播伦理问题。我们相信:随着全新竞争时代的来临,广告这门“艺术科学”将更加自觉地顺应并支持媒体的公共权利和自由。

The Comment on the Relationship between Advertisements and Media Benefits in the New Age

At the present,the available main body of advertisements of our country and its implementation scope are expanding continuously,which manipulates the value orientation of the whole commercial society and even influences public judgment and support to the government's utility and the social opinions as well.Howev-er,the conflict among the public,advertisements and media has never stopped.Instead,it brings about a series of broadcast ethical problems.We believe that with the advent of the new competition age,advertisements,as an artistic science,will more voluntarily obey and support the public rights and freedom of media.