| 品牌整合与营销设计研究 |
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| 引用本文： | 卢海燕. 品牌整合与营销设计研究[J]. 贵州工业大学学报(社会科学版), 2008, 0(4) |
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| 作者姓名： | 卢海燕 |
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| 作者单位： | 江苏连云港广播电视大学 |
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| 摘 要： | 品牌整合传播与品牌主导下的营销方案设计,可带动企业适应市场需求进行产品结构调整,研发新产品,提高产品质量,完善销售服务,积极地进行市场开拓和渗透,提高产品的市场份额和市场竞争地位。针对公司品牌整合传播与品牌主导下的营销方案设计品牌策略进行研究。
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| 关 键 词： | 品牌整合 营销设计 市场竞争 |
Researches on Brand Integration and Marketing Design |
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| LU Hai-yan. Researches on Brand Integration and Marketing Design[J]. Journal of Guizhou University of Technology(Social Science Edition), 2008, 0(4) |
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| Authors: | LU Hai-yan |
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| Affiliation: | LU Hai-yan (Lianyungang Radio , Television University,Lianyungang 222000 China) |
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| Abstract: | The spread of brand integration and brand-led marketing scenario can not only urge the enterprises to adjust product structure,develop new product,improve product quality,improve sale service,but also explore and penetrate new market,enlarge market share and strengthen competition ability to meet the market requirements.This paper mainly focused on the spread of brand integration and brand–led marketing scenario. |
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| Keywords: | brand integration marketing design market competition |
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