21世纪报纸副刊的发展趋势

中国报纸副刊在一百多年的发展历史当中,既经历了"五四"时期的兴盛,也遭遇了上世纪90年代的全面转型。在媒介信息的爆炸式发展和中国报纸市场化运作步伐日益加快的今天,报纸副刊显现出七大发展趋势:多元化、专版化、新闻化、本土化、平民化、互动化、时尚化。只有把握住报纸副刊的发展走向,因势利导,才能使报纸副刊在未来的发展中实现内容上的升华与经营方式的突破。

Developing Trends of the 21st Century's Newspaper Supplements

The hstory of the newspaper supplements in China has been developing over hundred years,experiencing the thriving May the 4th Era and encountering the comprehensive changes in the 1990s.With the explosive development of media-information and the rapid developing market step,the newspaper supplements in China reveal the following 7 developing trends:multiplicity,column-specialization,information,localization,commonality,interaction and vogue.The article is to show the point in theory that the realization of the developing trends of the newspaper supplements and leading the trends are the only channels to the subilmation in contert and the breakthrough in marketing in the newspaper supplement circle.