大众传媒中的女性危机及其对策

由于大众传媒所植根的社会文化是以男权意识为主导的文化，其长期积淀的对女性的歧视，使大众传媒这一两性共同的平台倾斜成男性的舞台，而大众传媒商业化的本性又和男权意识合谋，制造的消费文化使女性更沦为男性欲望的对象，成为被观赏者、被审美的客体，女性在媒体中被物化、异化成为必然。因此，在整个社会宣传两性平等观念显得十分必要，以期扭转大众传媒对女性的歧视。

Females Crisis and Countermeasures in Mass Media

Because of the mass media rooted in social culture that oriented by male＇s chauvinism and its discrimination to females for a long period, the mass media where a common platform for male and females is made to be the sole stage for male. In the meantime, female commerce orientation driven by the mass media collaborates with the male＇s chauvinism, in the result, the producing consumption culture leads females to be an object of beauty appreciation and an object of being watched by men. Female＇s alienation and materialization in the mass media becomes a matter of necessity. It is necessary and essential to propaganda consciousness of females and equality between men and women in the whole society in order to turn back female discrimination that caused by the mass media.