明清时期汉口商业文化再探

商业文化是在商品流通领域中表现出来的具有商业特质的文化现象。明清时期汉口城市迅猛崛起,从芦苇丛生的河滩废壤一跃而成为“四大名镇”之首、“天下四聚”之一的商业巨镇,这不能不说是中国商业史上的一个奇迹。与其繁荣的商业相适应,汉口也有它独具特色的商业文化。商品文化、营销文化、商业伦理文化、商业环境文化、消费文化等是明清时期汉口商业文化的主要构成。

Re-probe into Commerce Culture of Hankou During the Ming and Qing Dynasties

Commerce culture is the cultural phenomenon with the commerce property appearing in the field of commodity exchange.In the Ming and Qing dynasties,the city,Hankou rose abruptly,from a deserted beach fully-grown with reeds,into the first of the "Four Famous Grand Towns" and one of the grand commercial towns in the "Four Towns in the Four Directions in China",which is a wonder in the Chinese commerce history.In accordance with its commerce,Hankou is also characteristic with its unique commerce culture,commodity culture,marketing culture,commercial theory culture,commercial environment culture,consuming culture,etc., which constituted the commerce culture in Hankou in the periods of Ming and Qing dynasties