Strategy and flexibility in the smaller business |
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Authors: | Ian C. MacMillan |
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Affiliation: | School of Business Leadership, University of South Africa, USA |
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Abstract: | In this article the author considers the advantages of the small business and then considers the strategic implications which relate to these advantages. He concludes that it is essential that a strategy be developed for a small business taking the form of a long-linked series of short-term plans which take advantage of the business assets. |
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