Pitfalls in multi-national long-range planning |
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Authors: | George A Steiner Hans Schöllhammer |
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Institution: | Graduate School of Management, University of California, USA |
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Abstract: | The authors of this article argue that too many companies are not getting the benefits which should be produced by their long-range planning systems. Of the many possible explanations for this, the authors concentrate on the major pitfalls which should be avoided in order to ensure good results. The article is based upon the results of a survey of planning pitfalls among corporations in six industrialized countries. |
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