Corporate planning in small companies— a survey |
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Authors: | Jeffrey C Shuman |
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Institution: | Assistant Professor of Management, Babson College, USA |
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Abstract: | The current state of research on corporate planning is directed at investigations of actual practices within specific industries. It is believed that by so doing, a more generally applicable theory of corporate planning will ultimately be developed. Within this broad framework, the study reported upon in this article was undertaken so that a determination could be made of the current level of actual planning by small businesses. More specifically, it focuses upon the corporate planning process within small and medium sized companies located in New England, U.S.A. |
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