Erfolgsfaktoren privater Hochschulen

In Germany, private universities have little importance if measured by their share of students. Some of these schools failed after only a short time of existence. Therefore, it is asked which factors promote their survival and growth. This is of particular relevance, as the market environment is more or less unfriendly. Starting from Dunning’s eclectic theory potential contributions from location, internalization and property rights are analyzed. The latter may result from promoting autonomy, growing reputation, building financial competencies and choosing an appropriate management structure. As these thoughts build on literature and experiences, it is suggested to use them as a starting point for empirical research.