Perceptions of Affectionate Communication Among People with Unfavorable and Favorable Attitudes Toward Homosexuality

People are sometimes hesitant to communicate affection if it might be misinterpreted by the intended receiver or an audience. We hypothesized that anti-gay/-lesbian attitudes might negatively affect the perceived appropriateness of expressing affection. One hundred and twenty male and female undergraduates with either very high or very low levels of anti-gay/-lesbian attitudes participated in the study. They rated the appropriateness of expressing affection toward same- and other-sex targets in a set of 2 (public or private setting)?×?3 (positive, neutral, or negative valence) scenarios. Results supported a “generalized inhibition” effect, with high levels of anti-gay/-lesbian attitudes associated with a reluctance to express affection regardless of target, setting, valence, or current relationship status. Implications for research on affectionate expression and anti-gay/-lesbian attitudes are presented.