Shaping the future of retail banking

The first half of this article considers recent developments in the retail banking market and, with the aid of tables, describes the present state of the market. Emphasis is placed on the increased competitiveness of the market with more institutions involved in providing more products than ever before, and with more attention being focused on the unbanked sector of the population. The second half of the article considers the factors which are most likely to influence the ruture development of the market—both external influences such as the political, economic and regulatory environment and factors which lie more directly under the control of the banks themselves, such as the introduction of new services and branching policy. The article ends by stressing the scope for individual banks to pursue distinctive policies in this market in future.