Developing a corporate planning model for a small company |
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Authors: | CA de Kluyver GM McNally |
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Institution: | Purdue University, India;University of Canterbury, Christchurch, New Zealand |
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Abstract: | This article describes the development and implementation of a corporate simulation model for a medium-sized New Zealand firm producing a range of medium density fiberboard products. Problems associated with the design and implementation of a planning model in a relatively young, capital-intensive company are highlighted in terms of changing objectives and model requirements. An assessment of costs and benefits is included. |
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