| 论通信企业经营观念的现代化 |
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| 引用本文： | 高斌.论通信企业经营观念的现代化[J].南京邮电大学学报(社会科学版),2002,4(3):42-46. |
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| 作者姓名： | 高斌 |
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| 作者单位： | 南京邮电学院,管理工程系,江苏,南京,210003 |
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| 摘 要： | 从一个全新的视角提出责任经营的概念 ,论述责任经营的内涵 ,责任经营产生的原因 ,责任经营的实施 ,通信企业实行责任经营的必然性。首次提出用企业忠诚于客户取代用户忠诚度的概念 ,并以此作为公用事业供应商经营观念更新的指导思想
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| 关 键 词： | 通信企业 经营观念 责任经营 |
| 文章编号： | 1008-603X(2002)03-0042-05 |
| 修稿时间： | 2002年9月2日 |
On the Modernization of Operational Notions of Communication Enterprise |
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| GAO Bin.On the Modernization of Operational Notions of Communication Enterprise[J].Journal of Nanjing University of Posts and Telecommunications(Social Science),2002,4(3):42-46. |
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| Authors: | GAO Bin |
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| Abstract: | From an absolutely different angle, the article introduces the conception of operation under obligation, and its connotations, origins and the necessity of implementation. Particularly, the article points out customer being loyal to company should be substituted by company being loyal to customer, and that should be taken as the guideline of renewing operational notions for public utility carriers. |
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| Keywords: | communication enterprise operational notions operation under obligation |
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