澳門品牌識別設計的策略

近年,"品牌"這個字眼是澳門企業界、學術界最爲熱衷計論的话题,從産品、服務、中小企、各種活動;甚至城市都被冠以品牌化稱謂,而當中建言多屬融資方法、人力資源及服務質素等"管理"層面上的觀點;但處在全球知識經濟的競爭下,設計策略、品牌形象與整合行销的"創意"層面才是企業、品牌或城市生存和兢争力的關鍵。因此,爲了提升澳門中小企業、節日活動以至城市的兢爭力,必须重视设計策略规劃舆強化品牌識别系統的意識,藉以提高企業、活動的核心理念與文化内涵,使"品牌"的塑造更具個性及魅力。

Suggestions for Macao's Brand Identity Design and Strategy

In recent years, the 'Brand' has become a hot topic for discussion in Macao's business community and academic sectors. In fact, faced with global competition, design strategy, brand image and integrated marketing is the key to the survival and competitiveness of a company or a city. In order to up-grade Macao's SMEs and festival activities, as well as the city's competitiveness, it is essential to put more emphasis on strategic planning, and the strengthening of brand identity. In this way, enterprises' corporate culture and the city's cultural identity can be enhanced.