结构分销网络与市场定位的刚性匹配

市场定位决定了营销的基本策略,因此,也是结构分销网络在设计时必须考虑的刚性匹配。市场定位既决定了分销网络的终端形式及逆向设计原则,决定了分销网络终端的密度,也决定了分销网络终端渠道的管理层次与幅度及区域市场的选择方式。

The Matching of Structural Distribution Network and Market Positioning

Market positioning decides the basic strategy of marketing, so its matching with structural distribution network must be taken into consideration in programming. Market Positioning not only determines the terminal form of distribution network, the density of network and the principle of converse design, but also decides the management hierarchy and latitude of the network as well as the select mode of regional market.