| 基于服务创新的我国旅行社低价竞争策略探讨 |
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| 引用本文： | 周青,赵毅.基于服务创新的我国旅行社低价竞争策略探讨[J].西南农业大学学报(社会科学版),2008,6(5). |
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| 作者姓名： | 周青 赵毅 |
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| 作者单位： | 西南大学,经济管理学院,重庆,400716 |
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| 摘 要： | 我国大多数旅行社的经营处于低价竞争的状况。旅行社低价竞争,导致提供劣质服务,形成了恶性循环,使得游客的投诉居高不下,对旅行社行业的满意程度大幅降低,严重阻碍了我国旅游业的发展。文中从服务产品的特点入手,分析旅行社低价竞争状况的原因,并引入服务创新的理念,提出了针对性强的改进建议。
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| 关 键 词： | 服务创新 旅行社 低价竞争 策略 |
A Discussion of Service Innovation-Based Strategies for Overcoming Low-Price Competition in Travel Agencies in China |
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| ZHOU Qing,ZHAO Yi.A Discussion of Service Innovation-Based Strategies for Overcoming Low-Price Competition in Travel Agencies in China[J].Journal of Southwest Agricultural University:Social Science Edition,2008,6(5). |
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| Authors: | ZHOU Qing ZHAO Yi |
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| Abstract: | Most travel agencies in China are now in a situation of low-price competition,which makes the agencies provide bad service and forms a vicious circle.Travelers often complain and their satisfaction is decreasing.These phenomena hamper the development of Chinese tourism greatly.The text analyzes the causes for the low-price competition from the characteristics of service products and offers solutions based on service innovation. |
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| Keywords: | service innovation travel agency low-price competition strategy |
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