| 家装市场大批量定制模式研究 |
| |
| 引用本文： | 刘安英,仲维清.家装市场大批量定制模式研究[J].辽宁工程技术大学学报(社会科学版),2007,9(1):37-39. |
| |
| 作者姓名： | 刘安英 仲维清 |
| |
| 作者单位： | 1. 辽宁工程技术大学,工商管理学院,辽宁,葫芦岛,125105
2. 辽宁工程技术大学,成人教育学院,辽宁,阜新,123000 |
| |
| 摘 要： | 通过对家装市场特点和现状的考察，分析了在家装市场实行大批量定制模式的可行性，指出大批量定制模式是解决家装市场大批量生产和定制生产之间矛盾的可行方案。同时，分析了家装企业推行大批量定制技术过程中时间、成本和个性化的耦合优化，提出实施一体化战略和建立电子商务辅助系统是提高建筑家装企业自身竞争力的有效途径。
|
| 关 键 词： | 大批量定制 一体化战略 耦合优化 |
| 文章编号： | 1008-391X(2007)01-0037-03 |
| 修稿时间： | 2006年4月25日 |
Analysis of mass customization in the marketplace of family decoration |
| |
| LIU An-ying,ZHONG Wei-qing.Analysis of mass customization in the marketplace of family decoration[J].Journal of Liaoning Technical University(Social Science Edition),2007,9(1):37-39. |
| |
| Authors: | LIU An-ying ZHONG Wei-qing |
| |
| Institution: | LIU An-ying1,ZHONG Wei-qing2 |
| |
| Abstract: | The paper analyses the feasibility of applying mass customization to the marketplace of family decoration though inspecting the characteristics and the present situation.It points out that mass customization is a feasible solution to the contradiction between mass production and customization.At the same time,it analyzes coupling optimization of the time,the cost and the personalized while the family decoration enterprise carries out the mass customization.Also,it proposes the integration strategy and the electronic commerce system is an effective way to improve the competition of family decoration enterprise. |
| |
| Keywords: | mass customization integration strategy coupling optimization |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
