Les producteurs roumains de l’habillement à la recherche de clients : une analyse sociologique des rencontres d’affaires

This article analyzes business encounters in the garment industry of post-communist Romania. It shows how the structural uncertainty that characterizes the “transition” from a planned economy to a market economy forces the choice of Romanian manufacturers, particularly in terms of clientele. Thus, in the early 1990s, these actors were mostly caught up in figuring out their short-term profits, and their ability to get a firm foothold in the market was seriously challenged. However, many of the bifurcations experienced by individual manufacturers paradoxically participated in stabilizing (at least temporarily) a way of doing business in that industry: the “choice” of international outsourcing became the only possible reasonable choice during the “transition”.