| 论图书馆服务营销创新 |
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| 引用本文： | 叶茜.论图书馆服务营销创新[J].贵州工业大学学报(社会科学版),2008(4). |
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| 作者姓名： | 叶茜 |
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| 作者单位： | 长沙民政职业技术学院图书馆 |
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| 摘 要： | 图书馆作为信息服务的主要部门之一,必须以服务营销观念作为图书馆开展信息服务的指导思想。观念创新是图书馆服务营销的先导。图书馆不能仅仅以树立市场营销观念为满足,而应追求与知识经济相适应的新的营销观念。
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| 关 键 词： | 图书馆 服务营销 创新 |
On the Marketing of Library Service |
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| YE Qian.On the Marketing of Library Service[J].Journal of Guizhou University of Technology(Social Science Edition),2008(4). |
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| Authors: | YE Qian |
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| Institution: | YE Qian(Library of Changsha Social Work College,Changsha 410004 China) |
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| Abstract: | As the main sector of information service,library should set up the concept of service marketing as the guiding ideology to implement its information service.Concept innovation is the guide of service marketing of library.Library should not only set up the concept of service marketing but also pursue the new concept of marketing accustomed to the need of knowledge economy. |
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| Keywords: | library service marketing innovation |
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