| 创新型国际营销本科人才培养的课程设置研究 |
| |
| 引用本文： | 李燕,张海彬.创新型国际营销本科人才培养的课程设置研究[J].广西青年干部学院学报,2011,21(4):67-69. |
| |
| 作者姓名： | 李燕 张海彬 |
| |
| 作者单位： | 1. 钦州学院 商学院,广西钦州,535000
2. 钦州学院商学院,广西钦州,535000 |
| |
| 基金项目： | 2011年新世纪广西高等教育教改工程项目“面向中国——东盟自由贸易区的国际营销应用型本科人才培养模式研究与实践”(项目编号:2011JGA127); 2011年钦州学院高等教育教学改革立项项目“面向中国——东盟自由贸易区的国际营销应用型本科人才培养模式研究与实践(项目编号:2011XJJG-A06)成果 |
| |
| 摘 要： | 在传统国际营销本科人才培养的课程设置中,理论课和实践课比例失调,专业教学内容重复率过高,国际营销课程不能满足国际化的需求,因此,必须创新国际营销本科人才培养的课程体系.而创新型国际营销人才课程设置可通过模块教学和嵌入式实践教学实现.
|
| 关 键 词： | 创新型 国际营销人才 课程设置 模块教学 嵌入式实践教学 |
Innovative Curriculum Studies in Training Undergraduates of International Marketing |
| |
| LI Yan,ZHANG Hai-bin.Innovative Curriculum Studies in Training Undergraduates of International Marketing[J].Journal of Guangxi Youth Leaders College(Journal of Guangxi Teenager's Research Association),2011,21(4):67-69. |
| |
| Authors: | LI Yan ZHANG Hai-bin |
| |
| Institution: | LI Yan & ZHANG Hai-bin(Qinzhou University,Qinzhou 535000,China) |
| |
| Abstract: | In the traditional courses offered for training undergraduates of international marketing,there exist the following problems: disproportionality of the courses between theory and practice,excessive repetition of teaching contents,and unappeasable demand of internationalization in the international marketing courses.Therefore,it is essential to innovate the personnel training curricula.This innovative professional course design can be enforced by module teaching and embedded practical teaching. |
| |
| Keywords: | innovative international marketing professionals course design module teaching embedded practical teaching |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
