| 营销理念及方法在中国非政府组织中的运用 |
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| 引用本文： | 周洁.营销理念及方法在中国非政府组织中的运用[J].贵州大学学报(社会科学版),2010,28(1):71-74. |
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| 作者姓名： | 周洁 |
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| 作者单位： | 贵州财经学院,贵州,贵阳,550004 |
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| 摘 要： | 改革开放后,非政府组织作为一种新型的社会组织发展很快,在中国的公共治理中愈渐显现出其重要性,但其发展也受到许多方面因素的制约。探讨运用营销的理念和方法,从非政府组织自身去促使其发展,消除各方面的制约,将有助于其在促进中国社会公共治理中发挥重要的作用。
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| 关 键 词： | 非政府组织 营销理念 营销方法 运用 |
The Appliance of Marketing Concepts and Methods for Non-governmental Organizations in China |
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| ZHOU Jie.The Appliance of Marketing Concepts and Methods for Non-governmental Organizations in China[J].Journal of Guizhou University(Social Science),2010,28(1):71-74. |
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| Authors: | ZHOU Jie |
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| Institution: | ZHOU Jie(Guizhou College of Finance and Economics,Guiyang,Guizhou,550004,China) |
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| Abstract: | Since the beginning of reform and opening in 1978,non-governmental organizations have greatly developed into a new form of organization in China.They have gradually played an important role in public administration,but they have been restricted in many aspects.A study of the appliance of marketing concepts and methods for non-government organizations in China will help them to promote the development for themselves,remove the restrictions in different aspects,and play an important role in public administration. |
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| Keywords: | non-governmental organizations marketing concept marketing method appliance |
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