重塑中国企业文化的战略思考

建立新世纪企业文化是历史的必然,重塑优秀的中国企业文化更是新世纪的呼唤。惟有精心提炼企业精神文化,全面完善企业制度文化,不断充实企业营销文化,锐意塑造企业形象,中国的企业才能在重塑企业文化战略的指导下,把握机遇,超越对象,独领风骚。

The Strategic Reflection of Rebuilding Chinese Corporate Culture

It's the historical necessity to build up the new century corporate culture. And it's the new century beckon to rebuild Chinese corporate culture. This thesis put forward the operation outline of Chinese corporate must amend it' s system culture entirely, enrich it' s sales culture continuously , and build up it' s image determinedly. So that it can grasp the opportunity, exceed the opponent and become the best one under the leadership of the rebuild strategy.