| 网络广告发展中存在的问题及应对 |
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| 引用本文： | 苏静怡, 胡芳梅,. 网络广告发展中存在的问题及应对[J]. 重庆工商大学学报(社会科学版), 2011, 28(5): 121-126. DOI: 10.3969/j.issn.1672-0598.2011.05.018 |
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| 作者姓名： | 苏静怡 胡芳梅 |
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| 作者单位： | 四川大学文学与新闻学院,四川成都,610065 |
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| 基金项目： | 国家社科基金重点项目(09AZD032)“我国网络文化产业政策研究” |
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| 摘 要： | 经济全球化的加速发展以及互联网的诞生和普及,为广告的发展提供了新的展示平台。基于网互联网平台,一种新型的广告态势——网络广告应运而生,它发展迅速并具有较为广阔的发展前景。从分析网络广告的概念、特点入手,着重分析现阶段网络广告的发展瓶颈,进而提出网络广告未来发展的对策,对网络广告的未来发展显得尤为重要。
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| 关 键 词： | 网络广告 媒体 传播 互联网 目标受众 广告主 创意 |
The Problems in Online Advertising Development and Their Countermeasures |
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| SU Jing-yi,HU Fang-mei. The Problems in Online Advertising Development and Their Countermeasures[J]. Journal of Chongqing Technology and Business University Social Science Edition, 2011, 28(5): 121-126. DOI: 10.3969/j.issn.1672-0598.2011.05.018 |
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| Authors: | SU Jing-yi HU Fang-mei |
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| Affiliation: | SU Jing-yi,HU Fang-mei(Literature and Journalism College,Sichuan University,Sichuan Chengdu 610065,China) |
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| Abstract: | Both the accelerated development of economic globalization and the birth and popularity of the Internet provide a new display platform for the development of advertisement,based on which,a new advertising type,online advertisement,emerges,grows rapidly and has a more broad development prospect.This paper starts from the analysis of concept and features of online advertisement,emphatically analyzes the bottleneck in the development of online advertisement in current stage,and then makes some proposals for th... |
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| Keywords: | online advertisement media transmission internet objective audience advertising primary animation |
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