| 青岛农产品出口品牌战略实施现状及对策研究 |
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| 引用本文： | 蔡苏文.青岛农产品出口品牌战略实施现状及对策研究[J].青岛科技大学学报(社会科学版),2009,25(1). |
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| 作者姓名： | 蔡苏文 |
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| 作者单位： | 青岛科技大学,经济与管理学院,山东,青岛,266061 |
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| 摘 要： | 青岛市积极实施了农产品品牌战略,在发达国家提高"技术壁垒"的不利影响下,农产品出口连年增长.但与国内品牌发展的情况相比,青岛市农产品出口品牌发展还存在缺乏国际驰名的品牌农产品、自有品牌的出口比例较低、到国外注册商标的农产品数量少等问题,为此,青岛市政府及农产品出口企业要采取措施,加快实施农产品出口品牌战略步伐.
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| 关 键 词： | 农产品 出口品牌 对策 |
Research on current situation and solution to the implementation of export brand strategy of agricultural products in Qingdao |
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| CAI Su-wen.Research on current situation and solution to the implementation of export brand strategy of agricultural products in Qingdao[J].Journal of Qingdao University of Science and Technology,2009,25(1). |
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| Authors: | CAI Su-wen |
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| Institution: | College of Economics and Management;Qingdao University of Science and Technology;Qingdao 266061;China |
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| Abstract: | Due to the detrimental effect from the developed countries enhancing the Technical Barrier,Qingdao city has implemented its brand strategy actively to improve the quality of its agricultural product,and its export has increased for several consecutive years steadily.However,comparing with domestic agricultural brands and international ones,several problems emerge,such as few domestic agricultural products are internationally renowned,only a few products are registered abroad with an official trademark,the e... |
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| Keywords: | agricultural products export brand solution |
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