| 试论旅行社的经营战略 |
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| 引用本文： | 张科. 试论旅行社的经营战略[J]. 合肥工业大学学报(社会科学版), 2005, 19(4): 66-69 |
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| 作者姓名： | 张科 |
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| 作者单位： | 西南师范大学,管理学院,重庆,400715 |
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| 摘 要： | 旅行社业是我国旅游业中开放最晚、受加入WTO影响最大的一个领域。面对加入WTO后的挑战,旅行社应该首先从经营战略入手来增强自身的竞争实力。CI、CS和ES战略看似矛盾,实则互补。旅行社自身的行业特点表明“CI-CS-ES”一体化经营战略是其最佳选择。
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| 关 键 词： | 企业形象识别 顾客满意 员工满意 “CI-CS-ES”一体化战略 |
| 文章编号： | 1008-3634(2005)04-0066-04 |
| 修稿时间： | 2004-06-11 |
On the management strategy of travel agency |
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| ZHANG Ke. On the management strategy of travel agency[J]. Journal of Hefei University of Technology(Social Sciences), 2005, 19(4): 66-69 |
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| Authors: | ZHANG Ke |
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| Abstract: | In tourism, travel agency is the last opened field, and China's entry into the WTO had a deep impacted on the travel agency. Confronting the strong challenge after the entry into WTO, travel agency must improve its ability of competition at management strategy. CI, CS and ES strategies seem conflict with each other, in fact they are mutual complement. The trade characteristic of travel agency shows that"CI-CS-ES" integration strategy is its best choice. |
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| Keywords: | CI,CS,ES," CI-CS-ES" integration strategy, |
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