| 技术创新市场化问题浅析 |
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| 引用本文： | 戴万亮. 技术创新市场化问题浅析[J]. 天津市财贸管理干部学院学报, 2008, 10(2) |
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| 作者姓名： | 戴万亮 |
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| 作者单位： | 天津商业大学商学院,天津,300134 |
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| 摘 要： | 企业技术创新是企业内外部多种动力共同作用的结果,市场实现程度是检验技术创新成功与否的最终标准。渐进性技术创新与突破性技术创新分别满足的是现实市场需求和潜在市场需求。为了更好地实现技术创新市场化,企业需要进行技术创新营销。
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| 关 键 词： | 技术创新 市场 技术创新营销 |
Discussion on Technical Innovation Marketing |
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| DAI Wan-liang. Discussion on Technical Innovation Marketing[J]. Journal of Tianjin Institute of Financial and Commercial Management, 2008, 10(2) |
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| Authors: | DAI Wan-liang |
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| Affiliation: | DAI Wan-liang (Business School of Tianjin University of Commerce,Tianjin 300134) |
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| Abstract: | Enterprise technical innovation is the result of interaction of internal motive power and external motive power,and the extent of market realization is the ultimate standard to test whether technical innovation is successful or not. The incremental technical innovation is to meet the active market demand,and correspondingly,the disruptive technical innovation is to meet the potential market demand. For bringing about Technical Innovation Marketing effectively,it is necessary to carry out the marketing of te... |
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| Keywords: | technical innovation market the marketing of technical innovation |
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