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Following the "Mail Hawks": Alternative Measures of Public Opinion on Vietnam in the Johnson White House
Authors:Rottinghaus   Brandon
Affiliation:Address correspondence to Brandon Rottinghaus; e-mail: bjrottinghaus{at}uh.edu.
Abstract:Scholars argue that public opinion grew in importance duringthe Vietnam conflict, yet most find President Johnson was notresponsive to public opinion during the War. We amplify thesetheories by demonstrating the practical value of public opinionmail sent to the White House on Vietnam, reshaping theoriesabout the constraining role of public opinion in foreign policy.We find that the White House mail, but not opinion polling,favoring escalation of the War had a significant and positiveimpact on President Johnson's policy rhetoric. From these andsimilar findings, we conclude that the Johnson Administrationfollowed core "hawkish" political allies (those individualsdesiring a rapid escalation and quick end to the war) ratherthan those approving of a withdrawal, suggesting mail-gaugedopinion from electoral partners (and core political allies morebroadly) has value in foreign policy making.
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