易逝性高新技术产品在衰退期的收入管理问题

通过对处于衰退期的高新技术产品的分析,指出高新技术产品的易逝性现象,并将收入 管理原则运用于衰退期中高新技术产品的价格策略. 针对此类产品的易逝性和需求的随机 性,提出对价格和生产规模进行综合控制的数学模型并给出求解的方法. 算例表明,使用收入 管理方法可以显著提高销售收入,增加企业经济效益.

Revenue management of perishable hi- tech product in declining period

According to the analysis of the characters of perishable hi-tech products in their life cycle of declining period , this paper presents a solution to deal with pricing of perishable hi-tech products in their life cycle of declin2 ing period in view of the idea of revenue management so as to increase the revenue. A basic point of view to solve the problem with a revenue management model is put forward , based on which several arithmetical examples are giv2 en to demonstrate the advantage of the notion of revenue management applied in tackling perishable hi-tech products in their life cycle of declining period. Thus , a conclusion is reached that the profit of perishable hi-tech products can be increased by means of revenue management technology , and an interesting research inclination of pricing and manufacturing strategy of perishable hi-tech products in their declining period is pointed out .