| 提高导游服务质量的对策分析 |
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| 引用本文： | 范晓明.提高导游服务质量的对策分析[J].河北职业技术师范学院学报(社会科学版),2014(1):93-97. |
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| 作者姓名： | 范晓明 |
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| 作者单位： | 山西华澳商贸职业学院旅游系,山西太原030031 |
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| 摘 要： | 在给出导游服务质量标准的前提下,分析了导游服务的现状,指出导游服务质量存在导游素质偏低、薪酬不合理、社会尊重感差、培训不足、旅游法规不健全等问题,针对这些问题提出了提高导游素质、建立合理的薪酬制度等提高导游服务质量的对策。
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| 关 键 词： | 导游 服务质量 问题 对策 |
Analysis on the Countermeasures for Improving the Quality of Guide Services |
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| Authors: | Fan Xiaoming |
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| Institution: | Fan Xiaoming (Department of Tourism, China Australia Business College of Shanxi, Taiyuan Shanxi 030031 ,China) |
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| Abstract: | On the basis of quality criteria of tour guides＇ service,the paper analyzes the current situation of tour-guide service and then points out the fact that there are still problems in tour guiding. For instance,tour guides need improvement in their overall quality; they get paid in an unreasonable way; they are not respected by the society and need further training; there are not perfect laws or regulations available. Finally,the paper puts forward measures to get tour guides＇ service enhanced in terms of overall improvement of tour guides＇ quality,establishment of sound payment system,etc. |
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| Keywords: | tour guide quality of service problem countermeasures |
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