A Hypothetical Model of a New Business System Responsive to the Global Environment: A Connected Model

Within developing economies, in particular, but also in underdeveloped economies, current business priorities and practices have appeared to be incongruent with the general discourse of environmental sustainability. It is clear that the different players within the economic framework: government, education system, producers, and consumers—appear to hold differing interests, none of which places any meaningful emphasis on environmental sustainability. Following this observation, this paper seeks to argue for a change of tactics within which current players are treated as stakeholders and co-opted into a new business model that is fundamentally sensitive to the promotion and development of environmental sustainability. This approach is intended to interconnect the key market players’ interests and systematically weave them into a modern environmentally sustainable compliant business ethos.