基于价值链视角的MBA教育创新思考

中国的企业要提升竞争力．需要的是工商管理硕士这类既有知识又有实践经验的稀缺性人力资源。MBA教育作为这种资源的供应商，扮演了重要的价值创造角色，肩负着为中国发展培养高素质经营管理人才的历史重任。身份象征、知识结构改善、职业目标实现及扩展人脉等MBA的价值通过其价值活动得以实现。为了进一步提升MBA教育的竞争力，需要对MBA进行价值创新。通过减少教育产业竞争所比拼的元素，采用最适合中国文化的教育模式节省成本；再通过增加和创造产业未曾提供的元素,优化整个的MBA教育从而提升了买方价值。这两种行为的交汇点便实现了MBA价值创新。

The Thought of MBA Education Innovation from Value Chain Perspective

Chinese enterprises need MBA to enhance competitiveness,who is a kind of scarce human resource with knowledge and experience.MBA education,as the resource suppliers,plays an important role in the value creation and takes a historical mission to cultivate high-quality talents of management for the development of China.The value of MBA,such as status symbol,the improvement of the knowledge structure,the achievement of career goals and the extension of relationship is achieved through value activities.To furth...