| 分析型客户关系管理在中国商业银行业的应用 |
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| 引用本文： | 龙学海,张应利. 分析型客户关系管理在中国商业银行业的应用[J]. 广东工业大学学报(社会科学版), 2003, 3(Z1): 81-83 |
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| 作者姓名： | 龙学海 张应利 |
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| 作者单位： | 广东工业大学经管学院,广东,广州,510090 |
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| 摘 要： | 文章总结了中国加入WTO后,在中国商业银行业信息化能力显著提高的背后,始终隐藏着令所有金融从业者坐卧不安的难题:薄弱的客户关系.剖析基于数据仓库、联机分析处理(OLAP)数据开采的分析型CRM在中国商业银行业的应用.
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| 关 键 词： | 客户关系管理 数据仓库 联机分析处理 商业银行业 |
| 修稿时间： | 2003-04-24 |
The Application of Analytical Customer Relationship Management (CRM) in Chinese Commercial Banking |
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| LONG Xue-hai,ZHANG Ying-li. The Application of Analytical Customer Relationship Management (CRM) in Chinese Commercial Banking[J]. Journal of Guangdong University of Technology(Social Sciences Edition), 2003, 3(Z1): 81-83 |
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| Authors: | LONG Xue-hai ZHANG Ying-li |
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| Abstract: | The paper summarizes that the ability to employ information with IT in banking has been enhancing since China joined the WTO. However, there is a big puzzle annoying everyone who engages in finance-the faint relationship of customer. And it analyzes the application of analytical CRM based upon data warehouse ,data mining and On-Line Analytical Processing (OLAP) in banking. |
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| Keywords: | CRM data warehouse OLAP commercial banking |
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