| 公司战略的转变:由外而内 |
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| 引用本文： | 程是东,陈庆.公司战略的转变:由外而内[J].安徽大学学报(哲学社会科学版),2005,29(6):126-130. |
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| 作者姓名： | 程是东 陈庆 |
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| 作者单位： | 中国社会科学院,工业经济研究所,北京,100836;首都经贸大学,工商管理学院,北京,100026 |
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| 摘 要： | 公司战略在实践和理论两方面走过了多元化的扩张、资产组合计划、业务重组、回归核心业务的发展历程,完成了由外而内的转变,这种转变有其深刻的时代背景和根源,对中国企业的持续发展不无有益的启示。
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| 关 键 词： | 公司战略 多元化 核心业务 |
| 文章编号： | 1001-5019（2005）06-0126-05 |
| 收稿时间： | 01 31 2005 12:00AM |
| 修稿时间： | 2005-01-31 |
The Transformation of Corporate Strategy: from Exterior to Interior |
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| CHENG Shi-dong,CHEN Qing.The Transformation of Corporate Strategy: from Exterior to Interior[J].Journal of Anhui University(Philosophy & Social Sciences),2005,29(6):126-130. |
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| Authors: | CHENG Shi-dong CHEN Qing |
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| Institution: | CHENG Shi-dong CHEN Qing |
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| Abstract: | This paper gives a practical and theoretical review about the development of corporate strategy and concludes that the orientation and focus of corporate strategy study have transformed from exterior to interior.Finally this paper makes some instructive suggestions for sustaining development of Chinese enterprises. |
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| Keywords: | corporate strategy diversification core business |
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