中国影视艺术形象对外传播宏观战略的缺席与建构

中国影视艺术在艺术形象的建构与传播方面仍然缺乏足够的文化自觉意识,远未形成大众传播意义上的"文化合力";旨在面对中国当代影视艺术所表现出的宏观战略的缺位问题,探讨在当前形势下建立相关战略思想体系的必要性与可行性,并提出了具体建议。

Call for "Cultural Resultant Force" of China′s Cinema and TV Artistic Image Communication——Absence and Construction of Macro Strategy of External Communication of China′s Cinema and TV Artistic Image

Under the guidance of the strategic target of the seventeenth session of the sixth plenary conference of the Chinese Communist Party to build a socialist cultural power,Chinese cinema and television art should advance the "going global" project.However,up to now,Chinese cinema and television art still has no enough cultural consciousness and resultant force in the sense of mass communication,far from forming the resultant force in the sense of mass communication.This article aims at facing directly to this absence problem of the macro strategy of Chinese contemporary cinema and television art,discussing the necessity and feasibility of building a relative system on current situation,and trying to propose accordingly detailed advices.