Variation of Consumer Contact with Household Products: A Preliminary Investigation

Little information is available on product use by consumers, which severely hampers exposure estimation for consumer products. This article describes actual contact with several consumer products, specifically dishwashing detergents, cleaning products, and hair styling products. How and where products are handled, as well as the duration, frequency, and amount of use were studied by means of diaries, in‐home observations, and measurements. This study addressed the question, “To what extent are frequency, duration, and amount of use associated?” Findings showed that there was a large intra‐ as well as interindividual variation in frequency, duration, and amount of use, with the interindividual variation being considerably larger. At the same time, results showed that, for a given activity, users tended to follow their own routine. Few relations were found among frequency, duration, and amount of use. It was concluded that among persons, frequency, duration, and amount of product act in practice as independent parameters. Diaries appear to be quite suitable for gaining insight into frequently used products. Observations of usage, recorded on video, were indispensable for obtaining particular information on product use. In addition, home visits enabled the collection of specific measurements. Although diaries and home visits are time‐consuming, the combination provided insight into variation as well as relations among frequency, duration, and amount of use.